Unlike previous events, this fierce marketing battle was already in full swing long before the auto show opened.
 

 

The Beijing Auto Show has long been a crucial battleground for automakers to launch new models, showcase cutting-edge technologies and attract public attention. Yet amid fiercer market competition, accelerated vehicle upgrades and severe product homogenization, concentrated launches on the opening day now deliver far weaker communication effects. High exhibition costs stand in sharp contrast to diminishing traffic returns.
 

 

As a result, some automakers have deliberately avoided the traditional auto show window, choosing instead to unveil new products earlier or later for more efficient exposure and sales conversion.
 

 

According to incomplete statistics from Tencent Auto Yuan Guang Deng, as many as 12 launches were held on April 22 alone, ahead of the show, including BMW Brand Night, HarmonyOS Intelligent Mobility Spring New Product Launch, and Chery New Fuel Vehicle Night.
 

 

At the Chery Fengyun T9L launch on April 13, Li Xueyong, Executive Vice President of the company, remarked that over 80 automotive conferences had taken place across China throughout March.

"We salute the efforts of every enterprise and the hard work of all automotive engineers. Meanwhile, consumers inevitably face confusion and anxiety — there are simply too many models to choose from. This is an era where you cannot afford to slack off, nor can you outcompete everyone. Automakers have no choice but to keep competing relentlessly."